There are a bunch of things that really successful freelancers know about that “every day freelancers” never even consider – and that’s why some are making a lot more than six figures and others are struggling to pay rent and eat in the same month.
If you are serious about making the most of your freelancing career, and really want to transform your income (almost overnight), you are going to want to pay close attention to the secret below.
You see, of all the things that tremendously successful freelancers know and do that regular freelancers do not, outsourcing is the number one differentiator. Successful freelancers take advantage of every bit of leverage they can, knowing that it’s going to help them make even more money than it costs while regular freelancers fight over pennies that would have made them stacks and stacks of cash.
Here are just a couple of things to think about when it’s time to outsource.
Outline your core competencies and then stick to them like glue
Truly successful freelancers not only understand exactly what they are fantastic at, where their skills come into play, and what their expert knowledge involves – but they also know what they aren’t very good at, what they don’t know about, and what they have little to no experience in.
Core competencies are going to make or break your freelancing business as much as your marketing and advertising, which is why you are going to want to develop them to the finest possible degree. This involves abandoning everything else though.
So rather than throw up a terribly designed website, ignore marketing and advertising altogether, or abandoned any real hope of a systemized customer service platform, hire these things out to experts that specialize in those areas.
You’ll see a significant return on investment almost immediately.
ALWAYS pay for professional advice in the legal and financial arenas
When it comes to figuring out how to write a contract that can’t stand up in court, how to find tax loopholes and deductions to allow you to keep as much of your money as possible, and whether or not you can make specific claims in your marketing and advertising, you cannot settle on “well maybe this will be okay”.
Moving forward with that kind of mentality will get you crushed faster than you ever thought possible.
If there are two areas to outsource all the time – and we mean all the time – it’s these two. Legal advice and financial advice can make or break a business, and they are also the two areas that have the most potential to involve the government.
Going toe to toe with the government unprepared isn’t the kind of sticky situation that you ever want to find yourself in.
Leverage outsourcers to make your work product or deliverables even better
Successful freelancers know that the secret to creating happy and long-lasting relationships with clients is to overdeliver as much as possible.
But successful freelancers also know that they can only put in a specific amount of time and do a specific amount of work to make a project profitable.
That’s where outsourcers come into play.
By outsourcing certain components of the projects that you take on (a lot like Tom Sawyer and that picket fence) you’ll be multiplying your effort while at the same time boosting the results across the board. This allows you to deliver higher quality work faster than you would have been able to on your own – and that’s only going to be good (really, really good) for business going forward!
