Now that you have learned about setting rates for your freelance work, the question remains: How much should you charge for design work?
Take a look at how much other designers are charging in the market. This gives you an idea on what is a reasonable hourly rate for a senior graphic designer.
Knowing these concrete figures will give you tips for setting rates for your own work.
Go Media, an in-demand design firm in the market, shares that the company has varying rates depending on the service they offer. The company reveals that design work costs $100/hour, develop work is at $125/hour, and consultancy costs $65/hour.
A New York based designer, Sophia Chang, revealed that her work is quoted the same way. However, she shared that she also takes into account the type of client. Chang said that her fees for graphic and web design, illustrations, project management, and consultancy are all different and vary according to the asking client. The bill for a small start-up business is not the same as that for a big corporation. Generally, the rates are between the range of $80 to $200.
Hey Monkey! Designer Lenny Terenzi has a different approach for estimating graphic design bundled hours. He says that generally, he calculates his work for $75 per hour. However, when he does project proposals, he uses flat rates for specific categories of his work.
For example, a $2,000 logo design or print project may include the following quotes:
- $700 Graphics Designing
- $700 Creative Concept. This includes:
- Wireframes, and other work needed for concept creation.
- $300 Project Management
- $300 File Preparation and Delivery. This encompasses:
- Small style guides
- File formats
Having these ideas gives you sufficient background on how to calculate hourly freelance rates for web design, graphic illustration, consultancy, and management.