So many businesses are already cutting costs for many reasons. Some are stuck because they have been negatively affected by the economic recession that hit many nations in the past few years. This is the main reason most businesses are on the move to save more cash in the long term, which can include employing freelance workers.
From small stores to big corporations, it seems that this is a common trait now because everyone is a bit more careful with their finances. No one can splurge on advertising and extra activities without feeling the effect of it financially.